VAFO’s CAT’S LOVE expands premium cat food range with new recipes

AUSTRIA – CAT’S LOVE, the Austrian premium cat food brand owned by PETCO GmbH and part of VAFO Group, is expanding its product portfolio with new recipes, textures and a refreshed brand identity from November 2026.

The updated range includes a new dry food line featuring freeze-dried coating technology, in which freeze-dried turkey powder is applied to kibble to help preserve aroma and flavour and improve palatability. 

The expansion also introduces new ragout varieties, Pure Filets and a Paté Light line, giving cat owners more options across different food textures.

The portfolio development is accompanied by a new brand claim, “All you feed is love”, reflecting the company’s focus on combining nutrition with care for cats’ individual preferences.

New formulations and refreshed packaging

“We looked at the entire CAT’S LOVE range from the cat’s perspective – from recipes and ingredients to aroma, texture and palatability. The result is our strongest portfolio yet,” said Katharina Miklauz, founder of CAT’S LOVE.

While introducing new product concepts, the brand is retaining its existing focus on high-quality ingredients, transparent labelling, grain-free recipes and products without added sugar.

Production will continue through its long-standing manufacturing partners in Europe.

The relaunch also includes redesigned packaging that places the relationship between cats and their owners at the centre of the brand identity, while giving greater prominence to product details and ingredients.

The expanded CAT’S LOVE range will be available from November 2026 through the brand’s website, CatsLove.com, and selected specialist retailers.

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