The two nutrient-rich flavours, Lamb and Venison, are intended for owners who do not accept compromises in their pets’ diet.
This acquisition will establish a new frozen logistics hub to enhance distribution across Europe.
The feed will have a high protein content, controlled origin of raw materials and grain-free formulas.
This will add a pet food facility and 213 jobs
The initiative is being run in collaboration with AAK, Bühler, Givaudan and Ingredion.
The ingredient was developed through a partnership between the two companies, first announced in 2021
The launch follows Enifer’s completion of its first four-ton commercial production batch.
The company now operates three connected pet-focused production hubs across Europe, North America and South America.
The achievement more than doubled the previous record of 36,750kg set in the United States in 2023.
For the first time in a decade, the number of cats in the U.S. has surpassed dogs, reinforcing demand for cat-focused nutrition products.