AFIA said the initiative aims to strengthen market access for American animal food products in regions where demand for pet nutrition continues to grow.
Mars has indicated it is exploring opportunities aligned with its long-term strategy.
PFI said the funding will be used to drive market development activities that promote U.S. pet food in key global regions
The ingredient is non-GMO, vegan, and designed to offer full traceability and contaminant-free production.
The collaboration brings together Symrise’s global pet food ingredients portfolio and Bond Pet Foods’ fermentation platform to support next-generation protein innovation in the sector.
The partnership introduces a new “Pet Tag” feature on Strava, allowing users to track walks, runs, and hikes completed with their dogs.
The investment will be directed toward building advanced processing and packaging infrastructure
PureStrong™ is built around one targeted strain of Limosilactobacillus reuteri, rather than blends of generic strains originally developed for humans or livestock.
The products are free from artificial colours and flavours
PEKILOPet mycoprotein is a nutrient-rich ingredient produced through a biomass fermentation process.