Early palatability trials have shown strong acceptance among cats, with taste tests indicating a clear preference for the cell-cultured mousse.
The partnership is with Germany-based Naturmühle Vechteland, known for its dedication to sustainability and excellence in organic feed production.
The Noochies! pet treats will make their debut at the Global Pet Show in Orlando, Florida, from March 26-28, 2025.
The MOU outlines plans for joint initiatives, including specialised training to improve feed production efficiency.