Animal Health and Nutrition

A new approach to poultry and aquaculture feed is transforming waste into opportunity in Kenya

The appointment comes as NOVUS strengthens its capabilities through acquisitions, partnerships and increased research activity in feed additives.

The approach involves shifting zinc supplementation from the premix stage to the coating process.

The line targets picky eaters and multi-cat households, aiming to combine convenience, nutrition, and taste in one product.

The new feed plants aim to improve input availability and support the growth of a sector that has long struggled with high costs and limited infrastructure.

The facility is equipped with cutting-edge technology that automates the entire production cycle, from the initial intake of raw grains to the final packaging of specialized feed.

With the newly announced purchases, the total volume of planned feed raw material imports over the short term has exceeded 800,000 tonnes.

Control Tower builds on BinSentry’s existing technology suite, including ProSense HD, an advanced AI‑driven platform for real‑time monitoring of feed and grain inventories.

Multi-mycotoxin contamination continues to pose a major challenge for global feed production, according to the 2025 Global Mycotoxin Report

The development comes as the pet food industry increasingly explores alternative proteins that support sustainability, digestibility and functional health benefits for companion animals.