Brazil produces around 30 million tonnes of meat annually, driving feed demand of approximately 85-90 million tonnes.
Only 27 companies are currently listed in the Chinese supplier register, while 39 are still awaiting approval.
Feed accounts for 60-70% of production costs, and this approach could reduce dependence on conventional feed inputs by 30-40%.
Well-managed feedlots can generate annual returns of 15–25%, supported by short production cycles and rising demand for finished animals.
If scaled successfully, single-cell proteins like Uniprotein could begin to compete with traditional feed inputs such as soybean meal and fishmeal.
A new approach to poultry and aquaculture feed is transforming waste into opportunity in Kenya
The appointment comes as NOVUS strengthens its capabilities through acquisitions, partnerships and increased research activity in feed additives.
The approach involves shifting zinc supplementation from the premix stage to the coating process.
The line targets picky eaters and multi-cat households, aiming to combine convenience, nutrition, and taste in one product.
The new feed plants aim to improve input availability and support the growth of a sector that has long struggled with high costs and limited infrastructure.