Animal Feed

The facility, to be built in Athi River in Machakos County, will have the capacity to produce more than 20 metric tons of feed per hour.

Ruggiero brings deep expertise in consumer behaviour, nutrition and scaling brands in North America and across dynamic global markets.

He brings more than 30 years of leadership experience in the agriculture and animal health industries.

The facility will produce super-premium wet pet food for cats and dogs and will begin operations in 2029.

The transaction marks the beginning of a long-term strategic partnership that combines the strengths of two entrepreneurial companies with a shared ambition.

Africa’s livestock productivity depends on stronger feed systems, better market access and increased investment across pastoral value chains.

The tool enables comparison of nutrient values of raw materials, visualisation of variations across data sources, and evaluation of alternative raw materials.

The company said its journey began in Siavonga, where its first fish cages were built by hand using an online design.

The launches support the company’s innovation strategy and strengthen its presence in key international markets.

The range is designed to support specific health conditions while addressing the growing demand for fresh feeding options.